Data-driven marketing that grows Nairobi businesses
What We
Do
Integrated planning that turns insight into action
Strategy That Connects
Building on our data-first approach, we translate audience insight and performance benchmarks into clear strategic plans — from channel mix to messaging and conversion paths — so your marketing consistently drives measurable business outcomes.
Portfolio Architecture
We design service portfolios that align with client goals — whether you need a lean starter stack for rapid customer acquisition or a full-growth suite for sustained scaling. Each offering is built to be measurable, modular, and focused on ROI.
Messaging
We craft clear, benefit-led messaging and content frameworks that resonate with target audiences across channels — from search intent to social engagement — helping you capture attention and convert with consistency.
Platform integration
Positioning
We turn audience insight and competitive analysis into a clear market position that sets your brand apart. Our positioning work defines target segments, key value propositions and proof points so every campaign and page speaks directly to the customers that matter.
Segmentation
We segment audiences by behaviour, value and intent so your channels target high‑potential prospects efficiently. Segmentation informs channel choice, creative messaging and budget allocation to maximise return on ad spend and organic efforts.
Portfolio Architecture
Our offerings are structured to scale with your business. From launch packages focused on acquisition to full-growth retainers that combine SEO, paid media and content, we bundle services into measurable, modular packages that deliver predictable results.
Data platforms
Business Intelligence
We turn data into clear commercial decisions. Our Business Intelligence service consolidates analytics, CRM and campaign metrics into dashboards that track the metrics that matter — traffic, lead quality and revenue impact — so you can prioritise growth initiatives with confidence.
Data Strategy
Following our positioning and segmentation work, we set the measurement plan that underpins every campaign. Data Strategy maps which tools, events and reports will prove impact — aligning tracking, consent and CRM flows so your marketing decisions are reliable and scalable.
Data Modeling
We translate raw data into usable audience models and conversion funnels. Data Modeling creates the segments, propensity scores and conversion rules that power smarter targeting across SEO, ads and email — improving lead quality and reducing acquisition costs over time.